SDCL § 58-33A-4: Certain material and communication not deemed to be advertisement.

For the purposes of this chapter, the term, advertisement, does not include:

(1) Any material to be used solely for the training and education of an insurer's employees, representatives, or insurance producers;

(2) Any material used in-house by insurers;

(3) Any communications within an insurer's own organization not intended for dissemination to the public;

(4) Any individual communications of a personal nature with current policyholders other than material urging such policyholders to increase or expand coverages;

(5) Any correspondence between a prospective group or blanket policyholder and an insurer in the course of negotiating a group or blanket contract;

(6) Any court-approved material ordered by a court to be disseminated to policyholders; or

(7) Any general announcement from a group or blanket policyholder to eligible individuals on an employment or membership list that a contract or program has been written or arranged if the announcement clearly indicates that it is preliminary to the issuance of a booklet and the announcement does not describe the benefits under the contract or program or describe advantages as to the purchase of the contract or program.