Tenn. Code Ann. § 47-18-121: Unlicensed motor vehicle dealers to comply with advertising requirements

(a) Any motor vehicle dealer not currently licensed as a motor vehicle dealer by the state of Tennessee, or any advertising cooperative composed of such unlicensed motor vehicle dealers, shall comply with all advertising requirements of title 55, chapter 17, including any regulations promulgated under that chapter. An unlicensed motor vehicle dealer shall be responsible for any advertising copy bearing its name.

(b) A violation of this section constitutes a violation of the Consumer Protection Act of 1977, compiled in this chapter.