Tenn. Code Ann. § 55-4-291: "Children First!"

(a) An owner or lessee of a motor vehicle who is a resident of this state, upon complying with state motor vehicle laws relating to registration and licensing of motor vehicles, and paying the regular fee applicable to the motor vehicle and the fee provided for in § 55-4-204 , shall be issued a "CHILDREN FIRST!" specialty earmarked plate for a motor vehicle authorized by § 55-4-210(c) .

(b) The commissioner, in consultation with the commission on children and youth, shall determine a distinctive color and design for the "CHILDREN FIRST!" specialty earmarked plate.

(c) All revenues produced in each fiscal year from the sale of "CHILDREN FIRST!" specialty earmarked plates, minus the costs the state has incurred in designing and manufacturing the plates, shall be allocated to the department of human services, to be used solely to provide additional funding for child abuse prevention services pursuant to § 71-6-203 .