Utah Code § 13-72a-202: Restrictions on advertising.

(1) A supplier may not use a mental health chatbot to advertise a specific product or service to a Utah user in a conversation between the Utah user and the mental health chatbot unless the mental health chatbot:

(a) clearly and conspicuously identifies the advertisement as an advertisement; and

(b) clearly and conspicuously discloses to the Utah user any:

(i) sponsorship;

(ii) business affiliation; or

(iii) agreement that the supplier has with a third party to promote, advertise, or recommend the product or service.

(2) A supplier of a mental health chatbot may not use a Utah user's input to:

(a) determine whether to display an advertisement for a product or service to the Utah user, unless the advertisement is for the mental health chatbot itself;

(b) determine a product, service, or category of product or service, to advertise to the Utah user; or

(c) customize how an advertisement is presented to the Utah user.

(3) This section does not prohibit a mental health chatbot from recommending that a Utah user seek counseling, therapy, or other assistance from a licensed professional, including a specific licensed professional.