14VAC5-200-160: Filing requirements for advertising

A. Every insurer providing long-term care insurance or benefits in this Commonwealth shall provide a copy of any long-term care insurance advertisement, as defined in 14VAC5-90-30, intended for use in this Commonwealth whether through written, radio or television or other electronic medium to the commission. To the extent that it may be required or permitted under the laws of this Commonwealth, the commission may review or review for approval all such advertisements. In addition, all advertisements shall be retained by the insurer for at least three years from the date the advertisement was first used.

B. The commission may exempt from these requirements any advertising form or material when in the commission's opinion, this requirement may not be reasonably applied.