14VAC5-90-10: Purpose

The purpose of this chapter (14VAC5-90) is to assure truthful and adequate disclosure of all material and relevant information in the advertising of accident and sickness insurance. This chapter establishes certain minimum standards of conduct in the advertising of accident and sickness insurance in a manner which prevents unfair competition among insurers and is conducive to the accurate presentation and description to the insurance-buying public of insurance offered through various advertising media.