18VAC135-20-190: Advertising by licensees

A. All advertising must be under the direct supervision of the principal broker or supervising broker, in the name of the firm and, when applicable, comply with the disclosure required by § 54.1-2138.1 of the Code of Virginia. The firm's licensed name must be clearly and legibly displayed on all advertising.

B. Advertising disclosure.

1. All advertising by a firm or affiliated licensee must contain a clear, legible, and conspicuous advertising disclosure, which must include (i) the firm's name and (ii) the office contact information. The office contact information and any additional required information will be specified by the principal or supervising broker in the firm's written policies.

2. All advertising by an affiliated licensee must be done under the policies of a principal or supervising broker.

3. Any property information provided by and in control of the licensee in any advertising must be consistent with the property condition and the property's current contract status. A licensee who knows or discovers that a third party controls the advertising must make a timely written request for changes to be made.

4. All advertising must be updated in a timely manner whenever there is a material change to the listing status or property descriptions. A licensee who knows or discovers that a third party controls the advertising must make a timely written request for changes to be made.