24VAC20-40-50: Advertising of approved courses

Advertising by sponsors of approved courses shall conform to the following:

1. It may not use or allow the use of advertising which portrays the sponsor as an agent of state government or as a representative or employee or any other way associated with the Department of Motor Vehicles;

2. It may make no false or misleading claims or statements in any of its advertising relating to insurance premium reduction, or program effectiveness and benefits;

3. At least one form of printed advertising must provide the course fee or fee schedule and shall include a statement advising persons to consult with their insurance carrier regarding the premium reduction; and

4. All advertising must indicate that the sponsor and course has been and is currently approved by the Department of Motor Vehicles.