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Virginia regulations · Through 2026 Regular Session (effective July 1, 2026)

24VAC30-551-20: General criteria for Specific Travel Services (Logo) Signing Program

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Where this section sits in the code
  1. Title 24. Transportation And Motor Vehicles
  2. Agency 30. Department of Transportation
  3. Chapter 551. Integrated Directional Signing Program (IDSP) Participation Criteria

A. Specific travel services (Logo) signing may be installed on any limited access interstate, primary or secondary facility under the authority of the Virginia Department of Transportation (VDOT).

B. To qualify for specific travel services (Logo) signing, a facility shall be open to the general public and shall:

1. Meet the appropriate criteria/eligibility requirements for the type of facility;

2. Comply with all applicable laws concerning the provision of public accommodations without regard to age, race, religion, color, sex, national origin, or accessibility by the physically handicapped;

3. Furnish the necessary panels displaying the name, symbol or trademark of the facility fabricated according to the specifications of VDOT, at no cost to VDOT. (The facility is free to select any fabricator of its choosing for the panels.);

4. Agree to abide by all rules, regulations, policies, procedures and criteria associated with the program, including the bumping policy in 24VAC30-551-60; and

5. Agree that in any cases of dispute or other disagreement with the rules, regulations, policies, procedures and criteria or applications of the program, the decision of the State Traffic Engineer shall be final and binding.

C. The following table below summarizes the criteria for this program:

SPECIFIC TRAVEL SERVICES (LOGO) SIGNING PROGRAM

Criteria Summary

Facility

Criteria

CATEGORY I

CATEGORY II

GAS(1), (1a)

Three miles max

Fuel, oil, tire repair (or info), air, free water

Public restroom

Drinking water with cups

16 hours per day, seven days per week

All of Category I, except 12 hours per day, seven days per week

FOOD(1)

Three miles max

State Board of Health permit

Indoor seating for 20 adults

12 consecutive hours per day, six days per week (7 a.m.)

Menu conspicuously displayed

Hours displayed visible to customer prior to entering the business

All of Category I, except six hours per day, six days per week

LODGING

Three miles max

State Board of Health permit

10 or more rooms for rent

Off-street parking for each room

24 hours per day, seven days per week

All of Category I, except four or more rooms for rent

CAMPING(2)

15 miles max

State Board of Health permit

10 or more camping units

Off-street parking for each unit

24 hours per day, seven days per week

ATTRACTIONS(2)

All criteria referenced in subsection D of this section.

FULL SERVICE FOOD

(Experimental Program-- If the experiment proves positive, it is the intent of VDOT to have the full service food program as permanent part of the IDSP on a statewide basis)

Interchanges:

I-64 Exit 124

I-64 Exit 94

I-81 Exit 118

I-64 Exit 180

I-81 Exit 150

I-81 Exit 247

I-81 Exit 264

I-81 Exit 283

I-95 Exit 92

I-81 Exit 313

I-95 Exit 126

I-85 Exit 12

I-95 Exit 143

I-95 Exit 130

All FOOD CATEGORY I criteria and:

Indoor seating for 100 adults

Full sit-down table service with wait staff

Public restroom facilities

Full breakfast menu--see full service food definition in 24VAC30-551-10.

(1) Signage for establishments open 24 hours per day may include indication of continuous operation.

(1a) Effective August 1, 2005, two spaces are reserved for establishments with 24-hour-per-day, seven-days-per-week operations.

(2) At locations where four or more attractions facilities desire to participate in the Logo Program, camping will be limited to a maximum of two spaces. Camping logos existing on September 16, 2004, will be grandfathered, assuming they continue to meet all contractual commitments.

D. In addition to the general criteria for specific travel services (Logo) signing, to qualify for an attraction sign, a facility shall:

1. Not be currently using other supplemental guide signs at the same location as the Logo mainline or trailblazer signing;

2. Have licensing or approval, where required;

3. Provide sanitary public restroom facilities;

4. Be in continuous operation at least eight hours per day, five days per week during the normal operating season for the type of business (except this requirement shall not apply to certain facilities such as arenas, auditoriums, civic centers, stadiums, and flea markets);

5. Be located within 15 miles of the interchange and must provide written directions or have adequate signage to direct motorists back to their original route of travel;

6. Provide adequate parking to accommodate normal traffic volumes for the facility;

7. Be of regional interest to the traveling public and one or more of the following acceptable sites:

LOGO PROGRAM ACCEPTABLE SITES

Attractions

Cultural

Art/craft center

Gallery

Museum

Historic building

Historic site

Historic district

Retail Tourism

Agribusiness

Brewery

Distillery

Winery

Farm market

Flea market

Auction house

Regional retail facility

Bed and breakfast

Farmer's market

Recreational

Amphitheater

Amusement park

Aquarium

Arboretum

Arena

Auditorium

Boat landing

Botanical garden

Camp

Civic center

Coliseum

Concert hall

Natural resource agency

Equestrian center

Fairground

Golf course

Natural attraction

Pavilion

Race track

Park - national

Park - state

Park - municipal

Park - regional

Park - theme

Ski resort

Stadium

Water-oriented business

Zoo

Schools

Colleges and universities (main campus or satellite campus facilities)

Trails

Virginia Department of Game & Inland Fisheries (DGIF) Birding & Wildlife

Civil War

Virginia Wine

Others as approved by VDOT

Other

Conference center

Power plant

Research facility

E. The following sites are excluded from participation as an attraction on a specific travel services (Logo) sign. The exclusion relates only to qualification under these categories. These facilities may participate if qualifying under another acceptable category:

LOGO PROGRAM EXCLUDED SITES

Attractions

Business/Commercial

Adult entertainment facility

Camping business

Funeral home

Industrial park or plant

Media facility

Movie theater

Office park

Radio station

Television station

Tree nursery

Truck terminal

Governmental

Local jail

Local police/sheriff's office

Post office

Medical

Drug rehabilitation facility

Extended care facility

Fraternal home

Hospital

Humane facility

Infirmary

Mental facility

Nursing home

Retirement home

Sanitarium

Treatment center

Veterans facility

Miscellaneous

Animal shelter

Mobile home park

Subdivision

Veterinary facility

Cemetery/columbarium

Religious

Cathedral

Chapel

Church

Mosque

Shrine

Synagogue

Temple

Other religious sites

Schools

High school

Middle school

Elementary school

Winery Signage Program - See 24VAC30-551-80

F. Additional criteria and considerations apply to wineries participating in the Winery Signage Program (24VAC30-551-80).

Collected 2026-09-14T04:54:30Z. Source file · JSON

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