3VAC5-50-80: Entreating, urging, or enticing patrons to overconsume prohibited

No retail licensee shall entreat, urge, or entice any patron of the establishment to overconsume any alcoholic beverage, nor shall such licensee allow any other person to so entreat, urge, or entice a patron upon the licensed premises. Knowledge by a manager or employee of the licensee of a violation of this section shall be imputed to the licensee.

This section shall not be construed to prohibit the taking of orders in the regular course of business, the purchase of a drink by one patron for another patron as a matter of normal social intercourse, nor advertising in accordance with regulations of the Virginia Alcoholic Beverage Control Authority.