Wis. Stat. § 424.201: Definition “consumer credit insurance”.

“Consumer credit insurance” means insurance, other than insurance on property, by which the satisfaction of debt in whole or in part is a benefit provided, but does not include:

(1) Insurance issued as an isolated transaction on the part of the insurer not related to an agreement or plan for insuring customers of the creditor;

(2) Insurance indemnifying the creditor against loss due to the customer’s default; or

(3) A guaranteed asset protection waiver, as defined in s. 218.0148 (1) (e).