Wis. Stat. § 446.04: Unprofessional conduct.

Unprofessional conduct includes, without limitation because of enumeration, all of the following:

(1) Any conduct of a character likely to deceive or defraud the public.

(2) Loaning of a chiropractic license or certificate to anyone.

(4) Splitting or dividing any fee for chiropractic service with any person except an associate licensed chiropractor.

(5) Use of unprofessional advertising which includes, without limitation because of enumeration, all of the following:

(a) Any advertising statement of a character tending to deceive or mislead the public.

(b) Advertising professional superiority or performance of professional services in a superior manner.