Wis. Stat. § 601.01: Purposes.

The purposes of chs. 600 to 655 are:

(1) To ensure the solidity of all insurers doing business in this state;

(2) To ensure that policyholders, claimants and insurers are treated fairly and equitably;

(3) To ensure that the state has an adequate and healthy insurance market, characterized by competitive conditions and the exercise of initiative;

(4) To provide for an office that is expert in the field of insurance, and able to enforce chs. 600 to 655;

(5) To encourage full cooperation of the office with other regulatory bodies, both of this and other states and of the federal government;

(6) To improve and thereby preserve state regulation of insurance;

(7) To maintain freedom of contract and freedom of enterprise so far as consistent with the other purposes of the law;

(8) To encourage self-regulation of the insurance enterprise;

(9) To encourage loss prevention as an aspect of the operation of the insurance enterprise;

(10) To keep the public informed on insurance matters; and

(11) To achieve the other purposes stated in chs. 600 to 655.