Wis. Stat. § 618.02: Definitions.

For the purposes of this chapter, unless the context indicates otherwise:

(1) “Directly procured insurance” means insurance procured under s. 618.42.

(2) “Doing an insurance business” includes:

(a) Soliciting, making, or proposing to make an insurance contract;

(b) Taking or receiving an application for insurance;

(c) Collecting or receiving, in full or in part, an insurance premium;

(d) Issuing or delivering an insurance policy except as a messenger not employed by the insurer or by an insurance agent or broker;

(e) Inspecting risks, setting rates, disseminating information or advising on risk management in connection with the solicitation, negotiating, procuring or effectuation of insurance coverage;

(f) Investigating, settling, adjusting or litigating claims;

(g) In any way representing or assisting any person to do an insurance business or to procure insurance; and

(h) Any other act generally regarded as doing an insurance business.

(3) “Doing an insurance business” does not include:

(a) Acting as an attorney for a client; and

(b) Acting as a full-time salaried employee of an insured in the capacity of an insurance buyer or manager.