Wis. Stat. § 84.10335: Bart Starr Memorial Bridge.

(1) The department shall designate and, subject to sub. (2), mark the bridge on STH 29 across the Fox River in the city of Green Bay in Brown County as the “Bart Starr Memorial Bridge.”

(2) Upon receipt of sufficient contributions from interested parties, including any county, city, village, or town, to cover the costs of erecting and maintaining markers at the bridge specified in sub. (1) to clearly identify to motorists the designation of the bridge as the “Bart Starr Memorial Bridge,” the department shall erect and maintain the markers. No state funds, other than from the receipt of contributions under this subsection, may be expended for the erection or maintenance of the markers.