Wis. Stat. § 84.10478: Greg Quinn and Larry Millard Memorial Bridge.

(1) The department shall designate and, subject to sub. (2), mark the overpass on I 39 over STH 82 in the town of Oxford in Marquette County as the “Greg Quinn and Larry Millard Memorial Bridge” in recognition and appreciation of the service of these 2 firefighters who lost their lives in the line of duty.

(2) Upon receipt of sufficient contributions from interested parties, including any county, city, village, or town, to cover the costs of erecting and maintaining markers at the overpass specified in sub. (1) to clearly identify to motorists the designation of the overpass as the “Greg Quinn and Larry Millard Memorial Bridge,” the department shall erect and maintain the markers. No state funds, other than from the receipt of contributions under this subsection, may be expended for the erection or maintenance of the markers.