GroundRules
16 CFR 23.28: Misuse of the words “flawless,” “perfect,” etc.
Where this section sits in the code
- Title 16—Commercial Practices
- CHAPTER I—FEDERAL TRADE COMMISSION
- SUBCHAPTER B—GUIDES AND TRADE PRACTICE RULES
- PART 23—GUIDES FOR THE JEWELRY, PRECIOUS METALS, AND PEWTER INDUSTRIES
(a) It is unfair or deceptive to use the word “flawless” as a quality description of any gemstone that discloses blemishes, inclusions, or clarity faults of any sort when examined under a corrected magnifier at 10-power, with adequate illumination, by a person skilled in gemstone grading.
(b) It is unfair or deceptive to use the word “perfect” or any representation of similar meaning to describe any gemstone unless the gemstone meets the definition of “flawless” and is not of inferior color or make.
(c) It is unfair or deceptive to use the word “flawless,” “perfect,” or any representation of similar meaning to describe any imitation gemstone.
Collected 2026-08-27T02:24:29Z. Source file · JSON