GroundRules
BPC § 17030
Where this section sits in the code
- Business and Professions Code - BPC
- DIVISION 7. GENERAL BUSINESS REGULATIONS [16000. - 18107.]
- PART 2. PRESERVATION AND REGULATION OF COMPETITION [16600. - 17365.]
- CHAPTER 4. Unfair Trade Practices [17000. - 17101.]
- ARTICLE 2. Definitions [17020. - 17031.]
“Loss leader” means any article or product sold at less than cost:
(a) Where the purpose is to induce, promote or encourage the purchase of other merchandise; or
(b) Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or
(c) Where the effect is to divert trade from or otherwise injure competitors.
Collected 2026-09-14T05:56:33Z. Source file · JSON