KRS 164.6945: Compensation of student -athlete for use of name, image, or likeness --

Compensation from institution -- Agreements -- Restrictions.

(1) A student -athlete may receive compensation for the use of the athlete's name,

image, or likeness through a name, image, and likeness agreement with a third

party. Such compensation shall be consistent with the prevailing range of

compensation for the authorized use of the athlete's name, image, or likeness.

(2) A student -athlete may receive compensation from an institution or its affiliated

corporation, including but not limited to sharing revenue as permitted or required

by a legal settlement or applicable law, by entering into a written institutional

agreement with the institution or affiliated corporation. Su ch compensation may be

in exchange for the use of the student -athlete's name, image, or likeness,

institutional brand promotion, or other rights.

(3) An institution or affiliated corporation may designate, through contract, sublicense,

or other written agr eement, a media rights holder or one (1) or more other third

parties with whom an institution's student -athletes may directly enter into NIL

agreements consistent with the prevailing range of compensation.

(4) A student -athlete shall not enter into an NIL agreement to receive compensation

from a third party relating to the endorsement or promotion of:

(a) Sports betting;

(b) A controlled substance;

(c) A substance the student -athlete's intercollegiate athletic association forbids

the athlete from using;

(d) Adult entertainment; or

(e) Products or services that would be illegal for the student -athlete to possess or

receive.