KRS 304.15-712: Permitted and prohibited life insurance advertising and marketing.

(1) A broker or provider licensed pursuant to KRS 304.15 -700 to 304.15 -720 may

conduct or participate in advertisements within this state. Such advertisements shall

comply with all advertising and marketing laws of this chapter or rules and

administrative regulations promulgated by the commissioner that are applicable to

life insurers or to brokers, and providers licensed pursuant to this chapter.

(2) Advertisements shall be accurate, truthful, and not misleading in fact or by

implication.

(3) No person or trust shall:

(a) Directly or indirectly market, advertise, solicit, or otherwise promote the

purchase of a life insurance policy for the sole purpose of, or with a primary

emphasis on, settling the policy; or

(b) Except as provided in KRS 304.12 -092, use t he words "free," "no cost," or

words of similar import in the marketing, advertising, soliciting, or otherwise

promoting the purchase of a life insurance policy.