KRS 304.3-100: Name of insurer.

(1) No insurer shall be formed or authorized to transact insurance in this state which

has or uses a name which is the same as or deceptively similar to that of another

insurer already so authorized, without the written consent of such other insurer.

(2) No life insurer shall be so authorized which has or uses a name deceptively similar

to that of another insurer authorized to transact insurance in this state within the

preceding ten (10) years if life insurance policies originally issued by such other

insurer are still outstanding in this state, without the written consent of such insurer.

(3) No insurer shall be formed or authorized to transact insurance in this state which

has or uses a name the same as or deceptively similar to the name of any foreign

insurer not so authorized if such foreign insurer has within the next preceding

twelve (12) months signified its intention to secure an incorporation in this state

under such name, or to do business as a foreign insurer in this state under such

name, by filing n otice of such intention with the commissioner, unless the written

consent to the use of such name or deceptively similar name has been given by such

foreign insurer.

(4) No foreign insurer seeking admission to this state shall be authorized to transact

insurance in this state which has or uses a name the same as or deceptively similar

to that of a domestic corporation which has been incorporated as an insurer but has

not yet secured a certificate of authority, until the expiration of three (3) years from

the date of incorporation of such domestic corporation.

(5) No insurer shall be so authorized which has or uses a name which tends to deceive

or mislead as to the type of organization of the insurer.

(6) In case of conflict of names between two (2) insurers, or a conflict otherwise

prohibited under this section, the commissioner may, after notice to the other

insurer, permit (or may require as a condition to the issuance of an original

certificate of authority to an applicant insurer) the insurer to use in th is state such

supplementation or modification of its name or such business name as may

reasonably be necessary to avoid the conflict.

(7) Except as provided in subsection (6) of this section, an insurer shall conduct its

business in the name under which the certificate of authority was issued.