N.Y. General Business Law § 131: Ownership of merchandise establishments and services to be publicly revealed and displayed

§ 131. Ownership of merchandise establishments and services to be

publicly revealed and displayed. Every person, partnership, association

or corporation owning or conducting any shop, store or other

establishment or service wherein the sale of merchandise at retail or

wholesale is carried on or transacted or a service is performed as a

business shall cause the true, full name, including the full first name

or legally registered trade name or names of the proprietor or owner or

proprietors or owners of such shop, store or other establishment or

service to be publicly revealed and prominently and legibly displayed in

the English language either upon a window of such shop, store or other

establishment or place where a service is performed or upon a sign

conspicuously placed upon the exterior of the building containing the

same. The foregoing provisions shall not apply to a person, partnership,

association or corporation operating under a lease, a department in a

shop, store or other establishment or service as aforesaid where the

lessor of such shop, store or other establishment or service is liable

to customers for merchandise sold by and the operations of such leased

department. Failure to comply with the provisions of this section shall

constitute a misdemeanor.