N.Y. General Business Law § 360-l: Injury to business reputation; dilution

§ 360-l. Injury to business reputation; dilution. Likelihood of injury

to business reputation or of dilution of the distinctive quality of a

mark or trade name shall be a ground for injunctive relief in cases of

infringement of a mark registered or not registered or in cases of

unfair competition, notwithstanding the absence of competition between

the parties or the absence of confusion as to the source of goods or

services.