N.Y. General Business Law § 396-n: Sales with "money back guarantee" and with "limited guarantee"

§ 396-n. Sales with "money back guarantee" and with "limited

guarantee". 1. Definitions. As used in this section:

(a) "Seller" shall include any person, firm, partnership or

corporation.

(b) "Goods" shall mean merchandise that is bought for use primarily

for personal, family or household purposes.

(c) "Money back guarantee" shall mean a promise made by a seller to a

purchaser to repay, within the time period specified by the seller and

upon the return of the merchandise, the full purchase price thereof.

(d) "Limited guarantee" shall mean a promise made by a seller to a

purchaser to repay, within the time period specified by the seller and

upon the return of the merchandise, a portion of the purchase price, the

computation of which shall be described in the terms of the guarantee.

2. Whenever a seller offers or advertises for sale goods with a

guarantee that promises the return of the purchase price, upon the

return of the merchandise, such guarantee shall be deemed to be a money

back guarantee unless the term "limited guarantee" is used and the terms

of limitation of such guarantee are specified.