N.Y.C. Admin. Code § 20-882: § 20-882 Penalties.

a. Any person who violates any provision of this subchapter or any rule promulgated thereunder is liable for a civil penalty of zero dollars for a first violation, not more than $250 for a second violation, and not more than $500 for a third or subsequent violation.

b. Each distinct advertisement that violates any provision of this subchapter or any rule promulgated thereunder shall constitute a separate violation.

c. For the purposes of determining the total civil penalty, each day on which a violating advertisement is exposed to the public shall constitute a separate violation.

(L.L. 2023/055, 5/12/2023, eff. 11/8/2023)